Originally shared by Google Small Business

Posted by Toby Stein on behalf of the Pages team:

5 Ways You Can Use Google+ To Stay Up on The Buzz

1. Use Hashtags

The # sign is a powerful tool that companies like Marvel are using to build and track buzz around their event. In preparation for their massive live Hangout today (5 lucky fans will get to hang out with their favorite Marvel editors) at 3pm Eastern, the #AvX tag offers an easy-to-remember and easy-to-track pulse on what people are saying. Come up with your own, promote it, and watch the discussion unfold.

2. Use Search. Then Save It.

Enter keywords related to your business or industry in the search box. Track what people are saying in public posts throughout Google+ and throughout the web. you can save your searches to make it easier to check in constantly on hot topics.

3. Try a Hangout Focus Group

There’s nothing like talking face-to-face with your users to get a sense of what’s going on. Ask them about your latest products, for feedback or suggestions, or just build relationships with the people you know.

4. Control the Discourse

Take the initiative by posting questions and calls to action on your page. Create an informal poll by creating a post, commenting on it with the potential answers, and then asking your followers to +1 the comment they agree with most!

5. Engage Beyond the Page

Google+ offers an incredibly interactive platform that allows you to do more than just listen. Using search and what you know about your followers, don’t just sit back and observe. +Mention users, comment on their public posts, and engage directly. Google+ provides dynamic opportunities to take the initiative and shape your own buzz.